Reinforcing Leadership in Digital Banking Innovation: Sohar International Launches a Pioneering Goal-Based Savings Account Through its App

Driven by its commitment to advancing modern banking experiences, Sohar International has introduced the Goal Savings Account, offering flexible, goal-based saving entirely through the bank’s mobile app. Recognizing that today’s customers seek to go beyond basic saving and work toward defined financial objectives, the new feature transforms the conventional savings model into a dynamic, purpose-driven experience. By empowering customers to set, track, and realize their financial goals, Sohar International continues to blend innovation with financial empowerment—delivering intelligent, human-centered digital solutions.
Commenting on the launch, Abdul Qadir Al Sumali, Chief Retail and Premier Banking Officer at Sohar International, stated, “At Sohar International, we believe that meaningful financial progress stems from clarity, discipline, and motivation. The Goal Savings Account is designed to transform the way people approach saving—shifting it from a passive act to a purposeful habit. By enabling customers to visualize their objectives, automate their savings, and celebrate milestones along the way, we are fostering a culture of conscious financial planning and sustained achievement. This initiative reflects our broader philosophy of innovation with intent—creating solutions that not only simplify banking but inspire smarter, goal-oriented financial behavior across every segment of society.”
Sajeel Bashiruddin, Chief Technology & Digital Officer, added: “This innovative digital feature is designed to foster a culture of saving and expand financial inclusion by making money management accessible to everyone through smart and innovative financial solutions within the app. It encourages customers from diverse backgrounds to adopt sound financial habits and empowers them to achieve their financial aspirations. This launch reflects Sohar International’s commitment to lead in digital innovation and customer service. By seamlessly integrating behavioural finance with intelligent automation, we are redefining how customers engage with their money in the digital era. Our strategy focuses on delivering seamless, data-driven, and purpose-led banking experiences, where technology goes beyond facilitating transactions to become a genuine tool for enhancing customers’ financial lives.”
The Goal Savings Account enables users to define and manage multiple financial objectives—whether saving for education, travel, lifestyle aspirations, or long-term plans such as retirement or business investments—directly through Sohar International’s mobile app. Customers can set personalized targets, automate contributions, track their progress, and even earn interest on their savings, ensuring steady progress toward their goals. The account offers three smart saving options, allowing users to choose how they wish to save — by automatically rounding up spare change from every purchase, setting a fixed amount per transaction, or saving a chosen percentage of each spend. This flexibility ensures that saving becomes an effortless part of everyday financial activity. The feature also allows users to create customized savings triggers, such as automatic deposits linked to debit card purchase transactions, thereby encouraging disciplined saving through daily activity. With flexibility and transparency at its core, the Goal Savings Account offers customers complete control over their savings journey—all within a secure, intelligent, and mobile-first environment.
Through such forward-thinking innovations, Sohar International continues to reaffirm its position as one of Oman’s most progressive and customer-centric financial institutions. As financial well-being remains a cornerstone of national progress, the Goal Savings Account contributes to Oman’s broader agenda of fostering economic resilience and responsible financial management. By cultivating stronger savings habits and encouraging long-term financial planning, the bank continues to play an active role in driving growth and sustainable prosperity in line with Oman Vision 2040.